Profile is an important part of understanding competitors.
Uses of the method
Steps to complete
|Annual report & accounts||Pricing / price lists||Meetings with suppliers|
|Press releases||Advertising campaigns||Trade shows|
|Newspaper articles||Promotions||Sales force meetings|
|Analysts reports||Tenders||Seminars / conferences|
|Regulatory reports||Patent applications||Recruiting ex-employees|
|Government reports||Presentations||Discussion with shared distributors|
This method and your response can be shared with other members or kept private using the 'Privacy' field and through the 'Tag', 'Report' and 'Forum' functionalities. Use 'Tag' and/or 'Report' to aggregate your analyzes, or add a 'Forum' to ask others where they agree/disagree and encourage them to make their own analysis from their unique vantage point.
Click the 'Invite tab to send invitations to other members or non-members (colleagues, external experts etc.) to ask for their input. You can whether or not you want anonymous responses. These can be viewed and exported within the Responses tab.
Technique developed by Shaping Tomorrow
Even with all the advice and tools we have provided here starting a foresight project from scratch can be a daunting prospect to a beginner. Let us know if you need help with this method or want a group facilitation exercise or full project or program carrying out by us. We promise to leave behind more internal knowledgeable people who can expand your initiative for better organizational performance.
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